DOWNLOAD ~ Strategic Considerations in the Financial Services Industry: Does Strategic Consistency Influence Performance? " by Academy of Strategic Management Journal ~ eBook PDF Kindle ePub Free
eBook details
- Title: Strategic Considerations in the Financial Services Industry: Does Strategic Consistency Influence Performance?
- Author : Academy of Strategic Management Journal
- Release Date : January 01, 2004
- Genre: Business & Personal Finance,Books,
- Pages : * pages
- Size : 279 KB
Description
ABSTRACT This paper suggests that the consistency of strategic leadership decisions is relevant to the performance of a firm. An organization with consistency in decision making across six relevant marketing strategy variables (promotion, price, channels, products, markets, and technology) is described as exhibiting "purity-of-form". An empirical examination is performed in the financial services industry investigating the relationship of strategic consistency to both profitability and market share while controlling for the firm's environment, structure, and size.
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